2FRESH / function & feeling

Our work

Burning Bush key visual

We are honored to be given the opportunity to create the visual style of the movie Burning Bush – HBO Europe's biggest project so far. Based on the final key visual, we prepared a teasing campaign that led to the website vernyzustanu.cz.

Burning Bush visual

PepsiCo.cz and PepsiCo.sk Corporate Website Redesign

The overall direction of the redesign emphasizes the American approach to reaching business goals with its proverbial warmth, vitality and stamina. The website is intended to serve the current PepsiCo employees as well as potential applicants. We portray PepsiCo as a confident company fully aware of the nuances of the Czech market. Its American values are presented through the authentic quotes and videos of the key managers of PepsiCo.

The mobile version is available for both PepsiCo.cz and PepsiCo.sk.

NEW O2 TV: Redefining The TV Experience

Telefónica's new O2 TV has set a new benchmark for the TV experience in the Czech Republic. Our mission was to design both the layout and the navigation controls of O2’s new set-top box, corresponding with the unique features of the O2 TV. We have completely redesigned the user interface with a flat, minimal look to enhance the entertainment experience and give the viewers a sense of using a smartphone or tablet.
http://www.o2.cz/osobni/jinao2tv/

KASPEN/JUNGv.MATT redesign website

The philosophy of a leading czech ad agency is based on the thought that the best campaigns are little revolutions. The proof of this statement is shown in video cases of award-winning campaigns.
We came up with a concept and redesigned the website in HTML5, including video cases preparation.
http://kaspen.cz

PepsiCo - Lay's Strong campaign

At the launch of new flavours for Lay's Strong chips we came up with the idea that the new spicy flavours dare everyone. Only those who meet all the demanding psychological tasks receive an exclusive monthly subscription of HBO GO.
Finally, we organized a special event in the cinema for Lay's Strong fans and also engaged Pepsi fans.
http://laysnisito.cz

O2 Be Anything (O2 Buďte čímkoliv)

No flash, pure HTML5 magic. O2 Be Anything is a responsive microsite that includes in-page video playback controlled by user scrolling. We have designed this microsite to introduce and explain mobile internet
and smartphones to beginners and to boost sales.
http://chytryzivot.cz/

Moje O2 mobile app (Moje O2 Aplikace)

This iOS, Android and Windows Phone application allows O2 customers to check their spending and set-up services on the go. Focus and reduction of unnecessary functions were core concepts
when designing this app. We have removed literally everything that was not absolutely necessary - functions, texts, design elements and so on.
We have used our extensive experience with customer care design portals during this project.
https://itunes.apple.com/us/app/moje-o2/id564164409?mt=8

O2 Self-care portal for businesses (Moje O2 pro firmy)

Thanks to this complex portal, business customers can manage their services, review and pay their invoices and communicate with O2. We have designed the whole user experience from wireframes to responsive HTML templates. We helped O2 complete project analysis and played part in several user testing sessions. https://moje.o2.cz/firma/login.jsp





Věrný zůstanu

2FRESH in co-operation with HBO have created a unique online project “Věrný zůstanu“ (remain faithful). The website vernyzustanu.cz re-tells the stories of well-know personalities regarding the communist era, which have never been told before. Together they convey a unique testimonial of painful times and also some significant landmarks within Czech history.

Among the personalities we talked to are Madeleine Albright, former US Secretary of State. Kamila Moučková, former broadcaster, Jiří Stránský, writer and screenwriter, Olbram Zoubek, sculptor, Ivan M. Havel. scientist and brother of the former president of the Czech Republic, fellow university students
of Jan Palach and many more, who were willing to share their memories with us.

2FRESH conceived and executed the creative concept and graphic design. The HTML5 website works both on desktop and mobile devices. The visibility and traffic of the project is supported by an online and outdoor campaign, also designed by 2FRESH.
www.vernyzustanu.cz

TOND

How do we introduce crucially important, but sort of dry information to children suffering from hearing disabilities, in an entertaining way? What about creating a game for them in which they can learn useful information while playing and having opportunity to win a LEGO building kit. We have built (web) town for kids, in which they can learn everything about the sign language interpreter profession by experiencing real life situations set out in our town. Children are strongly encouraged to be more independent when arranging a new identity card or driving licence and all the necessary procedures and rules they need to know are explained when using sign language interpreter.
www.tond.cz

View case study

KOOPERATIVA MOBILE APP

Kooperativa is the second largest insurance company in the Czech Republic. We prepared the mobile application for iPhone and Android on the behalf of Kooperativa, which provides useful information for motorists - traffic news, recommended procedures in the case of an accident, information on international highway codes, online travel insurance and lots, lots more. We are currently working on an upgraded version with new features.
Available on the App Store and Google Play

View case study

Kooperativa Smart Assistant

NIVEA - PURE & NATURAL

We play with the first names of users and let them plant flowers and leaves as symbols of NIVEA’S natural cosmetic products. The resulting composition can be downloaded as wallpaper for mobile phones, desktops or can be shared with friends on Facebook.
www.nivea.cz/natural

View case study

NIVEA - PURE & NATURAL NIVEA - PURE & NATURAL

KOFOLA - NEW YEAR'S WISH

Kofola is the most famous soft drink in the Czech Republic. The New Year's wish on the microsite will only be revealed if users place a Kofola bottle in front of their webcamera. We used augmented reality to show three pigs in 3D, that sing Christmas carols for you. If you want to play the next carol, you must send the link of the microsite to someone else.
www.2fresh.cz/pranivkofole

View case study

KOFOLA - NEW YEAR'S WISH

TERAPIE NA HBO

TERAPIE NA HBO We did the digital campaign for the TERAPIE series, which is about a psychologist who solves the problems of patients with diverse traumas. The main actor is Karel Roden, who co-stared in the movie ‘15 Minutes’ with Robert De Niro. The digital campaign is based on intimate revelations and we allow users to use digital tools to tell their friends that they have a problem, which they may not even realize.
The project was created in cooperation with MARK BBDO.
View case study

TERAPIE NA HBO TERAPIE NA HBO TERAPIE NA HBO

NINJAGO

Ninjago is a popular toy for boys. Our challenge was to teach boys the rules of the game. We prepared an online training playground to teach kids how to become a Master of Spinjitsu. The step by steps wizard shows kids every aspect of the game. The website in HTML5 is optimized for tablets.
www.turnaj-ninjago.cz/game

View case study

NINJAGO NINJAGO NINJAGO NINJAGO

STILLKING FILMS

Advertising and film production agency Stillking Films has a brand new website, which we have designed. The concept of the website is built on quotes from movies they have produced.
stillking.com

STILLKING FILMS
STILLKING FILMS

BOMTON

Bomton is a prestigious chain of studios in Prague, providing services in the areas of hairdressing, cosmetics, manicures and spa & wellness. We redesigned their website based on the visual style of their magazine.
The website in HTML5 is optimized for tablets and smartphones.
The content can be edited by administration mode.
www.bomton.cz

BOMTON BOMTON BOMTON

DOX

We redesigned the website for DOX - centre for contemporary art in Prague. We used an On-Site system administration which makes the website administration usable for content editors. The design comes from the purity of DOX exhibition spaces. We also prepared a Facebook application which promotes current and upcoming exhibitions in DOX.
www.dox.cz

DOX

MERCEDES B-CLASS

Microsite for the new Mercedes B-Class is dedicated to all of life’s moments. For example - Do you have children? If so, are you unsure whether the Mercedes B-Class is suitable for you? Give your children hours of fun by playing fairytales on the new TFT screen. We combine the needs of people and the features of the car. The project was created in cooperation with MARK BBDO.
www.tridab.cz

MERCEDES B-CLASS MERCEDES B-CLASS MERCEDES B-CLASS MERCEDES B-CLASS

WRIGLEY - ORBIT 3D ANIMATIONS

We prepared amusing animations with 3D characters, beer, onion and ice cream. Their stories are personal confessions and show us how Orbit chewing gum protects us against them. Animations are placed on the microsite www.orbitklub.cz where users can find a list of dentists and get to know everything about teeth.

www.orbitklub.cz/orbit/orbit-cinema/pekne-ostra-cibule
www.orbitklub.cz/orbit/orbit-cinema/pivo-nerozlucny-kamarad
www.orbitklub.cz/orbit/orbit-cinema/sladka-zmrzlina

WRIGLEY - ORBIT 3D ANIMATIONS WRIGLEY - ORBIT 3D ANIMATIONS

PHILIPS VYJÁDŘI TO

When facing an important decision we think about how we can say it, how do we look?... How to express it correctly! Not only modifications in appearance, but also correct expressions help you to get what you want. We prepared a digital campaign for Philips Male Grooming products in the Czech Republic, Slovakia and Hungary where Philip - the main character of the story - teaches you how to be persuasive in everyday situations. We made video/photo shooting and audio dubbing and use it on the microsite, pre-roll videos, videobanners, TVC tag on and printed materials for instore as well.
www.vyjadrito.cz

PHILIPS VYJÁDŘI TO PHILIPS VYJÁDŘI TO PHILIPS VYJÁDŘI TO

ČEZ ELEKTRIKA JE COOL

We made the music portal for students of technical schools. The winners get a video clip and can cooperate with professional musicians. The best one might have the chance to be heard at a summer music festivals next year. The project was in cooperation with MARK BBDO.
www.elektrikajecool.cz

ČEZ ELEKTRIKA JE COOL ČEZ ELEKTRIKA JE COOL ČEZ ELEKTRIKA JE COOL

CZECHOSLOVAK MODELS

We prepared the website for Czechoslovak Models. We used HTML and Javascript to build the unique fullscreen design with no scrolling, looks great on iPad and smartphones. Czechoslovak Models is an agency with the strongest tradition in the Czech market, which is aimed at full-service in the area of modeling
and related production services.
www.czmodels.cz

CZECHOSLOVAK MODELS CZECHOSLOVAK MODELS CZECHOSLOVAK MODELS

RED BULL KART FIGHT

The quiz competition designed as an F1 race is a qualification for Red Bull Kart Fight where the winner can go to Abu Dhabi to enjoy the real F1 race. To be in the qualification round users must correctly answer
10 questions about the Red Bull Racing Team in F1. To participate in the quiz competition users have to enter the code from a Red Bull fourpack, which can be bought in most shops.

RED BULL KART FIGHT

Accelerate yourself

Web application is dedicated to Telefónica O2 employees, who register for a 10 km run in the Prague city centre. The intranet campaign follows the public campaign Zrychlujeme.cz presenting
new VDSL technology for a faster internet connection.
As the speed of O2 internet connection increases, so the O2 employees run faster.

Accelerate yourself Accelerate yourself

Czech Sport Aircraft

We made key visuals with Martin Šonka - the first and the only Czech pilot of the Red Bull Air Race. We also arranged a photo shoot of Martin Šonka by a great photographer Martin Chum. The second project was
an exhibition catalogue presenting a unique Light Sport Aircraft SportCruiser.

Czech Sport Aircraft Czech Sport Aircraft

MERCEDES - MYTHS & FACTS

The microsite goals are to demolish the myths about Mercedes cars. There are a lot of facts which give you the evidence that the rumours about Mercedes are not true. And for those who demolish these falsehoods Mercedes is prepared to offer a car for the weekend. The project was in cooperation with MARK BBDO.
www.mytyfakta.cz

mytyfakta.cz mytyfakta.cz

O2 TV GUIDE - IPHONE APP

O2 TV is a digital television which consists of more than 70 programs and provides unique services like
a video library, TV program recording, TV archive, etc.
We completely redesigned this iPhone application to be more usable.

o2tvguide

PEPSI - REFRESH YOUR CLUB

Microsite enables users to select entertainment packages in the local clubs and vote for them. Even users have a chance to win the iPhone 4G on a daily basis and tickets for summer music festivals in the Czech Republic and Slovakia. This project builds on last year's campaign ‘Refresh Your World and Refresh Yourself.’
The project was in cooperation with MARK BBDO.

refreshyourclub.cz refreshyourclub.cz

O2 - VDSL INTERNET

VDLS is a new technology providing users a faster internet connection. The microsite enables users to check the availability of VDSL at their homes and offices and to be sure that they can switch to this new technology. Also, every user has a chance to win an iPad 2, Playstation 3, etc. We dealt with analysis, user experience and graphic design on this project and the microsite was built in cooperation with Et Netera.
www.zrychlujeme.cz

zrychlujeme.cz zrychlujeme.cz

Czech Poker Tour

Jingle for CZECH TV with an opening and closing theme. We shot the footage, designed 3D graphics and controlled the post-production services and visual style of the TV show. Thanks to Canon Czech Republic
for using the digital camera Canon EOS 7D.

New O2.cz for Telefónica O2

In cooperation with O2 Interactive department and Et Netera we have launched the new Telefónica O2 website on February 1st 2011. For nearly 2 years our concern on this project was analysis,
user experience and graphic design.

O2.cz O2.cz O2.cz

ČEZ Kde jinde

ČEZ Kde jinde Animations for a leading Czech energy company ČEZ which are intended for internal use.
The project was implemented in cooperation with MARK BBDO. Illustrations by Martin Kubac.

Pepsi PF 2011

Based on the motto: If you want to change the world, change yourself first. The microsite enables users to put themselves into 5 different live scenes via a webcam. Users can record themselves and send a personal message to their friends. Created in partnership with Mark BBDO.

PEPSI PF PEPSI PF

LEGO

Microsite for LEGO DUPLO follows the spring campaign www.hrascisly.cz, but it’s now focused more on role-playing and storytelling. There is a better connection to LEGO DUPLO products and benefits children
on this playful competition microsite.
www.budemesihrat.cz

LEGO LEGO

PEPSI

Website enables users to create custom designs of bus stops by giving them special 3D and aswell as other tools. There are 2 winners chosen each month and their ideas are used for rebuilding the real bus stops. Created in partnership with Mark BBDO.
www.refreshyourworld.cz

PEPSI PEPSI PEPSI

LEGO

Playful competition microsite for LEGO DUPLO based on creativity through playing and learning.

www.hrascisly.cz

LEGO LEGO

NUTCASE

Famous Czech extreme athletes join the NUTCASE Team. Presented by SNICKERS.

Site offline

NUTCASE NUTCASE NUTCASE

Sarka Pancochova

The official site of the top czech snowboard mistress.

www.sarkapancochova.cz

Sarka Pancochova

ALO Diamonds

Creative concept and its implementation throughout all media.

www.alo.cz

ALO Diamonds ALO Diamonds ALO Diamonds ALO Diamonds

Snickers

A brand new web site for the world's biggest selling candy bar.

www.snickers.cz

Snickers Snickers Snickers

O2 Christmas 2008

What is your most secret wish? To save the world, to become a famous writer or to have another wish? It's time to make your wishes come true. An award-winning (The FWA Site of the day) flash experience site with games and special features.

o2vanoce2008.2fresh.cz

O2 Christmas 2008 O2 Christmas 2008 O2 Christmas 2008 O2 Christmas 2008 O2 Christmas 2008

Twix Beatbox

Creative concept, shooting and postproduction.
Make your own video and win. Contest supporting video.

2fresh.cz/beatbox/ + www.twixace.cz

Twix Beatbox Video

Czech Sport Aircraft

Creative Concept, Identity, Print, Design, Webdesign and 3D.

www.czechsportaircraft.com

Czech Sport Aircraft Czech Sport Aircraft Czech Sport Aircraft

ASSO

PV3D Flash, Design, Webdesign.

www.asso.cz

ASSO ASSO ASSO

Gotta go

Also known as "Musím končit" on YouTube. O2 viral video. Creative concept, production, motion design, 3D.

Twixace

Twix 2008 Campaign (Czech and Slovak Republics) - creative concept, design, illustration, webdesign, print, motion design, event production.

www.twixace.cz

Twixace Twixace Twixace Twixace

Köttner Diamonds

Creative concept, design, web design and development, print.

www.kottner.cz

Twixace Twixace Twixace

O2 Christmas 2007

Creative concept, flash site, design, web design and development.

Offline

O2 Christmas 2007 O2 Christmas 2007 O2 Christmas 2007 O2 Christmas 2007

Snickers TVC Tag-on

Creative concept, production, motion design.

Launch video

O2 Active

Information and Entertainment portal for a mobile phone operator. Complete redesign and administration.

www.o2active.cz

O2 Active O2 Active O2 Active

Czech Poker Tour

Poker TV Show - creative concept, TV signature, graphics,

Nokia On Tour

Life Style Mag - creative concept, design, webdesign, flash.

Site offline

Nokia On Tour Nokia On Tour

Nokia FMX Gladiator Games

Motion design, tv graphics.

MINI ZONE

Life Style Mag - creative concept, design, webdesign.

www.minizone.cz

MINI ZONE MINI ZONE

Auto-Rally-Cross

Motion design, tv graphics.

Amazing City

Dance music event in Prague. Print, web design, motion design.

Uncle Ben's

Design, illustration, web design.

www.unclebens.cz

Uncle Ben's Uncle Ben's Uncle Ben's

Nokia BMX Freestyle Worlds 2005

Motion design

Maxtreme

Motion design